Welcome to Amalfe ("we", "us", "our", or the "Site"). This Privacy Policy explains how we collect, use, and share your personal information when you use our services, visit our website, or make a purchase. "You" or "your" refers to anyone using our services—whether you're a customer, visitor, or someone we’ve collected information about.

By using our services, you’re agreeing to the terms outlined in this Privacy Policy. If you don’t agree with it, please don’t use our site or services.

Updates to This Policy

We may update this policy occasionally to reflect changes in our operations, legal requirements, or for other reasons. Updates will be posted here with a revised “Last updated” date.

How We Collect & Use Your Information

We collect personal information from you in different ways, depending on how you interact with us. This includes collecting your information to communicate with you, provide and improve our services, meet legal obligations, and protect our business and users.

What We Collect

The type of personal information we gather depends on your interactions with us.

When you provide information directly, this may include contact details like your name, email, phone number, and address; order-related information such as billing and shipping details and payment confirmations; account data like your username and password; shopping activity including items you viewed or added to your cart; and customer support interactions.

Certain features on our site may require specific details. If you choose not to provide them, some functionality may be limited.

We also collect information through cookies and similar technologies. This includes technical details like your browser, IP address, device type, and how you interact with our site.

Additionally, we may receive information about you from third-party vendors and service providers. This includes Shopify, our e-commerce platform; payment processors involved in completing transactions; marketing and analytics partners; and advertisers through tracking tools. While we handle all such data in accordance with this Privacy Policy, please note we are not responsible for how third parties process your information. For more information, refer to the “Third Party Websites and Links” section below.

How We Use Your Info

We use your information to provide services such as processing payments, handling orders, sending updates about your purchases or account activity, and managing returns.

For marketing and advertising, we may send you promotional emails, texts, or direct mail, and personalize the ads you see.

To ensure security and prevent fraud, we use your data to detect and act on any suspicious activity.

When you reach out to us, your information helps us respond effectively and enhance your customer support experience.

Cookies

Cookies help us improve your experience on our site and understand how it's being used. You can disable cookies through your browser settings, but doing so may affect how certain features function. For more details, visit the Shopify Cookie Policy.

Sharing Your Information

We may share your personal information in specific situations. This includes sharing with service providers such as payment processors, IT support, and shipping partners; with marketing partners, including Shopify; with your consent, for example when you use social login or request shipping through a third party; within our corporate group; and as necessary to complete a business transaction or comply with legal requirements.

Type of Info	Shared With
Contact details, order info, account info	Vendors, service providers, marketing partners
Shopping activity, support details	Fulfillment partners, analytics tools
Usage data (IP, device, etc.)	Marketing and business partners

 

User-Generated Content

Any content you post publicly on our site, such as reviews or comments, becomes visible to others. Please be mindful about what you share, as we can’t control who sees or uses it.

Links to Other Sites

Our website may link to third-party sites. These platforms are not governed by our Privacy Policy. We recommend reviewing their privacy policies directly.

Children’s Privacy

Our services are not intended for children, and we do not knowingly collect information from anyone under the age of 13. If you believe your child has shared information with us, please contact us so we can delete it.

Data Security & Retention

We use reasonable safeguards to protect your personal data, but no system is 100% secure. Avoid sharing sensitive information via unprotected channels. We retain your data only as long as necessary for our operations, to meet legal obligations, or to resolve disputes.

Your Privacy Rights

Depending on where you live, you may have rights such as accessing your personal information, requesting its deletion, correcting inaccuracies, receiving a portable copy of your data, restricting how we use it, withdrawing your consent, or opting out of marketing.

To exercise any of these rights, we may need to verify your identity. You may also authorize an agent to make requests on your behalf.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you’re unhappy with how we handle your data, we encourage you to contact us. You also have the right to file a complaint with your local data protection authority.

International Transfers

Your information may be stored or processed in countries outside your own, including the United States. We rely on legal mechanisms such as the EU Standard Contractual Clauses or their UK equivalents to ensure your data is protected when transferred internationally.